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By formal notice dated June I0, 1981, the Federal Trade Commission requested comments by interested persons concerning its Staff Report on Cigarette Advertising. The Commission alleges that:
- consumers are unaware or underestimate the health risks of cigarette smoking
- current cigarettes online advertising is deceptive under Section 5 of the Federal Trade Commission Act by omitting material information about the asserted health risks of cigarettes smoking, and sev4ral remedial alternatives in advertising should be imposed upon the tobacco industry.
The most effective options to remedy this alleged deception, as detailed by the Commission Staff Report, include consumer education througk public service announcements, changing the Headquarters: New York N.Y.
